Soft Power Palace, Kunstgebäude Stuttgart

Institutional identity for Soft Power Palace, a festival about independent art institutions in Europe. It was initialized by Akademie Schloss Solitude together with the other partners of the Kunstgebäude network (Schauspiel Stuttgart, Merz Akademie, Staatliche Akademie der Bildenden Künste Stuttgart, Theater Rampe, Württembergischer Kunstverein und ifa Institut für Auslandsbeziehungen).

Website for Soft Power Palace
Website for Soft Power Palace

Soft Power Palace’s aim was to establish a cultural exchange program that had never existed before. For eleven days, five artistic initiatives from five European cities were engaged in a public discourse on perspectives for cross-European cultural exchange.

The entrance hall was used for many different purposes, from dining to presenting, to working, to discussing
The entrance hall was used for many different purposes, from dining to presenting, to working, to discussing
Way-finding and explanatory texts about the artist groups
Way-finding and explanatory texts about the artist groups
Big banners were hung among the palace to ask questions about labour and society
Big banners were hung among the palace to ask questions about labour and society

The work took place in open studios, which invited the participants to enter into conversation with each other. Each day ended with an event on the Open Stage. Within the process we developed the program booklet, website, poster campaign and exhibition graphics within this institutional identity with the aim of subtly bringing the discourse to the visitor through the different media.

Client:

 Kunstgebäude Stuttgart

Partners:

 Paula Kohlmann, Mareen Wrobel, Studio Tillack Knöll

Photos:

 Harald Völkl [in situ], Studio Tillack Knöll

URL:

 http://www.softpowerpalace.de

Studio Tillack Knöll is a multicreative design practice that concerns itself with the visual and spatial aspects of communication. We design exhibitions, wayfinding systems, books, visual identities and digital experiences for a variety of clients involved in architecture, art, science and commerce to cultural institutions and NGOs.