MHP Arena, VfB Stuttgart

Wayfinding at MHP Arena for VfB Stuttgart

One of the new higlights of VfB Stuttgart’s renovated stadium is its business center located in the heart of its main grandstand. Besides the prestigious boxes in the upper floor of the business center, we have equipped the lounge areas as well as the tunnel club, one of the first of its kind in Germany, with a wayfindingsystem.

Lounge and seating area with wayfinding for MHP Arena, Stuttgart
The wayfinding leads directly to the stadium seats
A ceiling sign with invisible hanging at MHP Arena, Stuttgart
Stadium wayfinding system for MHP Arena / VfB Stuttgart
Exterior view of the VfB Stuttgart business lounge signage at MHP Arena, featuring illuminated destination graphics visible through the glazed stadium facade.
Dimensional wall lettering for VfB Stuttgart at MHP Arena, featuring anodised aluminium profile letters for lodge and hospitality wayfinding.

The design concept draws on a strong, existing symbol: the VfB Stuttgart crest. Pictograms are developed from this symbol, which carry the motif forward and translate it into the wayfinding system. The crest organizes information, structures content, and establishes a hierarchy—subtly yet clearly—while the system itself remains understated. And yet there is a small break: a narrow red border on the ceiling signs. The business areas bear names from the club’s and city’s history: Marktplatz, Schlossplatz, Stöckachplatz, Legendenplatz. Places that evoke images in the mind and foster a sense of belonging. The wayfinding system speaks quietly and allows the architecture its space.

Wall signage for VfB Stuttgart at MHP Arena, featuring the destination name “Stöckach Platz” in dimensional lettering within a hospitality seating area.
Pictogram showing the VfB Stuttgart crest
Glass signage for VfB Stuttgart at MHP Arena, featuring oversized “Marktplatz” lettering and a graphic site map applied to the interior window facade.

Client:

 VfB Stuttgart

Partners:

 'asp' Architekten, Studio Tillack Knöll

Photos:

 Philip Kottlorz

Studio Tillack Knöll is a multicreative design practice that concerns itself with the visual and spatial aspects of communication. We design exhibitions, wayfinding systems, books, posters and cultural identities for a variety of clients involved in architecture, art, science and commerce to cultural institutions and NGOs.