Städtische Galerie Villingen-Schwenningen:
A Visual Identity for a Public Art Gallery
Städtische Galerie Villingen-Schwenningen shows classical modern and contemporary art. Working closely with the gallerys staff, we have been developing identities for the gallery’s exhibitions since their reopening in 2021 that manifest themselves in posters, animations, websites, graphics in space, and exhibition furniture. In doing so, we place emphasis on the content of the exhibitions. Within the design guidelines of the associated municipality, we researched the boundaries of these guidelines and combine this with our on an institutional identity.
The design of the exhibition »Auf nach Japan!« [Off To Japan!] distinguishes itself with the multitude of graphics, oil paintings and woodcuts that it collected under the aspect of the Japonism prevailing around 1900. The tales of the travelling artists their images of imagination or shock of reality required a comprehensive repertoire of exhibition graphics and exhibition furniture.
![Wallpaper as part of the exhibition »Auf nach Japan!« [Off To Japan!]](https://studiotillackknoell.com/wp-content/uploads/2022/10/wandtapete-wallpaper-graphic-design-japan.jpg)
![Detail of the wallpaper as part of »Auf nach Japan!« [Off To Japan!]](https://studiotillackknoell.com/wp-content/uploads/2022/10/st_20220602_ANJ_054.jpg)
For »Auf nach Japan!« [Off to Japan!] we also designed a brochure with texts by director Stephan Rößler and curator Dr. Judith Knippschild. The brochure displays the pieces of the exhibition as well as introductory texts.
Compact one-page websites play a fundamental role throughout the different identities. Every exhibition has a digital exhibition reader in addition to printed material.
»Utopie Heimat« [Home, A Utopia] embodies the omnipresence of the German term of Heimat, loosely translated to home. During the 50-year-anniversary of the home town of Villingen-Schwenningen in 2022, artistic positions are shown that unite works that embark on the longing search for homely places of shelter.
![Invitation card for »Utopie Heimat« [Home, A Utopia]](https://studiotillackknoell.com/wp-content/uploads/2022/09/stephan-roessler-villingen-schwenningen.jpg)
![Five color offset print poster for »Utopie Heimat« [Home, A Utopia]](https://studiotillackknoell.com/wp-content/uploads/2022/09/utopie-heimat-studio-tillack-knoell.jpg)
Poster and exhibition flyer/invitation card features the work »Mehmet E. im Alttanner Wald« by Ferhat Ayne (2013). Besides printed applications, the identities also manifest themselves through digital applications in animations that are used in the gallery as well as in social media.
Client: |
Städische Galerie Villingen-Schwenningen |
Partners: |
Stephan Rößler, Studio Tillack Knöll |
URL: |
https://www.utopieheimat-vs.de/ |
Studio Tillack Knöll is a multicreative design practice that concerns itself with the visual and spatial aspects of communication. We design exhibitions, wayfinding systems, books, visual identities and digital experiences for a variety of clients involved in architecture, art, science and commerce to cultural institutions and NGOs.