Integrative Computational Design and Construction for Architecture:
Shaping the identity for cutting edge technology
The University of Stuttgart established its new Cluster of Excellence on Integrative Computational Design and Construction for Architecture (IntCDC) in 2019. With an initial funding period of seven years, a Cluster of Excellence is the most significant and substantial grant awarded by the German Research Foundation (DFG).
For the very first time, a Cluster of Excellence was awarded to the field of Architecture. This will contribute to establishing an internationally known research center and aims to rethink design and construction in architecture in order to address urgent issues of climate change and resource management.
In 2022 we were commissioned to redesign the Cluster’s identity. It’s social media channels and the overall visual system needed a strong unifying basis.
We therefore chose a refined typeface, combined a plethora of different formats and scaled them for a wide range of media usage. The new colour-scheme translates the vibrant spirit of the Cluster into all sorts of applications that can be independently used by themselves and their associates, saving them internal discussions.
The overall identity draws its inspiration from cutting edge technology that is developed by institutions like the IntCDC. The modular design system can easily and sustainably be adapted to new needs by taking a new path. It aims to rethink how design and construction in architecture is being visually conceived and communicated.
Client: |
IntCDC, Universität Stuttgart [University Of Stuttgart] |
Photos: |
Christoph Zechmeister, Studio Tillack Knöll |
Studio Tillack Knöll is a multicreative design practice that concerns itself with the visual and spatial aspects of communication. We design exhibitions, wayfinding systems, books, visual identities and digital experiences for a variety of clients involved in architecture, art, science and commerce to cultural institutions and NGOs.