Located on the Stuttgart Market Square, it is not only situated on a historic site of postwar reconstruction and an everyday thoroughfare, it is located right on the city’s stage, where many events take place throughout the year. The new mix of uses keeps the building open to the public. Additionally, it anchors the Market Square as a place of encounter in downtown Stuttgart.

The wayfinding system translates this idea. It not only guides people through the building, but also tells a story of the city and its surrounding areas and activities connected to it. Its information carriers recall unfolded maps as early tools of orientation. The graphic language works very reduced and developed in reference to Otto Neurath and Gerd Arntz, condensing these stories into images. This unfolds individual, open and contemporary stories that allow the spaces to be anticipated before one enters them. A meeting situation or the relaxed atmosphere on the roof terrace blends in quite naturally alongside the typographic information. In terms of color, the system moves within the tension between yellow and black. The colors of the city and the country fit perfectly with the mostly blue and black backgrounds in the Haus Des Tourismus.