Branding for »Gian Paolo e Marco«:
Dolce far Niente

Gian Paolo e Marcos exterior in Stuttgart
Gian Paolo e Marcos exterior in Stuttgart

Dolce far niente: The sweetness of doing nothing quickly emerged to the bars credo. Gian Paolo e Marco provides excellent quality in service and menu. A bar that was »set in stone«, opened in September 2021 and set a new standard for modern bar interior in Stuttgart. While internationally renowned in various Arcitecture magazines we contributed to the identity of the newly established bar.

Gian Paolo e Marcos very own crew jackets
Gian Paolo e Marcos very own crew jackets

A reminiscence of old Italian craftsmanship resembles the brands story with influences of long summers and mid-century mediterranean heritage. With the virtuoso use of specially drawn ligatures we reinforced the reference to ancient Italian craftsmanship.

The bespoke wordmark for Gian Paolo e Marco

After creating the wordmark for the brand, we foremost designed a brandbook that shares the story of Gian Paolo and Marco, two bartenders that set up shop in Stuttgart.

The booklets cover features a die cut window that meant to evoke Italian piazze
The booklets cover features a die cut window that meant to evoke Italian piazze
Subsequently, we applied this shape to the text layout.
Subsequently, we applied this shape to the text layout.
Full page appliances of geometric shapes break the layouts structure.
Full page appliances of geometric shapes break the layouts structure.

Subsequently, we applied design of Gian Paolo e Marco to various printed matter. The center-piece of every bar is its menu book. Especially with the attention to detail that was provided at »GPeM«. Identically we tried to continue this in the way we designed the menu book.

Additionally we also designed a sub-brand for Gian Paolo e Marcos very own roast — MOZZAFIATO. Accordingly, we used our very own variable typeface »Pepi« for that.

Client:

 Gian Paolo e Marco

Partners:

 Anna-Lena Vetterkind, Benny Scheibe, Marcus Philipp, Iassen Markov, Matthias Straub, Studio Tillack Knöll

Photos:

 Matthias Straub, Maks Richter, Sven Tillack

URL:

 http://www.gpem-stuttgart.de

Studio Tillack Knöll is a multicreative design practice that concerns itself with the visual and spatial aspects of communication. We design exhibitions, wayfinding systems, books, visual identities and digital experiences for a variety of clients involved in architecture, art, science and commerce to cultural institutions and NGOs.